The craze for athletics and work out is increasing day by day, especially among women. It means that the apparel industry is going to see a big business boom in the upcoming years. As per the reports of Morgan Stanley, the footwear and athletic apparel industry is going to outperform in the next decade. Since this factor should benefit the entire industry but why only Nike gym wear ladies are performing so well. How are they outshining their competitors? Keep reading.
5 Reasons That Make Nike Gym Wear Ladies The Most Lovable Brand
More Focus Towards Health And Wellness
The success of any brand is directly proportional to the behavior of its customers. As per the reports, there is an average growth of 9% of ladies participating in running events and gyms. This means that ladies need more gym wear. This fashion trend and behavior of the consumers is the foremost reason behind the skyrocketing sales of Nike gym wear ladies. Plus, the customers of Nike are highly loyal, eventually making it the best company in the industry.
Regular Innovations And Better Quality Products
Nike is facing tough competition from the other companies in the industry. So to maintain its position in Nike gym wear ladies, it keeps on bringing regular innovations and better quality products. The quality and innovations of Nike are difficult to resist which helps it to dominate the market. Moreover, Nike makes use of automated hi-tech knitting Technology that offers Nike the benefit of economies of scale.
Nike gym wear ladies are easily accessible at any shop, showroom, mall. Plus, if someone can not find a product offline they can buy it online through various E-Commerce operators like Flipkart, Amazon, Myntra, etc. Indian market is full of consumers who want to buy the product that everyone loves. This behavior of the consumers provides a strong edge to Nike over its competitors.
Nike Gym Wear Ladies are Comfortable
Shoppers while purchasing gym wear look for apparel that is highly comfortable. Aware of this, Nike makes gym wears that is simple but comfortable. Gym wear of Nike is not only comfortable but is also durable, adding a reason to be the priority of the ladies.
First Mover Advantage
Lastly, the most important reason behind its success is the first-mover advantage. Being the first one to open a store for Nike gym wear ladies, Nike was capable of grabbing the huge share of the ladies gym wear market which it still holds. Plus, it is expanding its reach to the global market which is further helping it to be on the top.
Hope this article has cleared your doubts on the topic of why Nike gym wear ladies are dominating the market. So, if you are also planning to buy gym wear do not forget to have a look at the latest collection of Nike gym wear ladies.